This post is part of the August Word Carnival. Read more great posts on the topic of Business Relationships by our other Carnie Bloggers. Next, join us for the Twitter Party on September 1: #WordCarnival
Building and nurturing business relationships is just like committing to a personal relationship.
What you put into it, you get out! Think in the terms that this client is for life.
Are you willing to invest the time to make this last? Love takes work and a whole lot of nurturing.
First things first – we have to find one another In the search for love we follow many of the same processes:
Struttin’ our stuff – after all we are the best for them right? Make sure best is portrayed through your interactions.
Are they attractive?
Yes, looks matter…something about them must be attractive. We are attracted to their thought processes, their business, or maybe their website turned us on.
Who are they? We ask specific questions to determine what their needs are.
In some cases you may have to court and spend time with them again.
Make the time.
Most importantly, we want to assure them that we are authentic. We are here to stay.
It’s love, let’s get married – We sign the contract
We ask for the commitment (the sale), we slip the ring on (receive a deposit), we sign the contract (the marriage license).
Keep in mind, we were nurturing the relationship up to this point because we focused on this one ideal relationship. We made it feel like it would be very easy to work together.
The relationship begins. We exhibit consistency, authentic concern, ultimate professionalism, we gain trust – revealing ourselves.
Keep in mind, continuous nurturing is required for repeat business.
A few suggested ways to continuously nurture the relationship:
The things you did to get the client involved in this relationship at the beginning must continue so they STAY.
Your responsibility is to keep them satisfied.
Communication remains key even if there is a separation.
If it’s not working out, be open, honest and move on. Don’t burn bridges. You could get a referral because of your genuine effort. You never know!
Nurturing the relationship not only makes “them” feel good, you will feel good doing it!
What are some of your best ways to nurture your clients? What attracts you MOST? What has been your most productive social sites to find new love (business)?