You best believe…if you are socially active online….someone is watching you..everything you say or post. Do you know who your stalkers are?
With the increased activity of social networks like Facebook, Twitter, and LinkedIn, we have increased our exposure. Not to say that is a bad thing, but are you conscious of the fact that people are paying attention?
Okay…I know that is your intent, but I am NOT talking about the people who interact with you via likes, comments, RTs…but those that exist in silence, yet they are paying attention.!
Have you actually thought about those that say absolutely nothing to you, no likes, no RT’s, not one comment on a blog post!
Granted we are there to sell services, products, make friends, grow our businesses…short of a new client, or sale…do you really know WHO is paying attention?
I suppose first things first…why are you here? What are your intentions?
Managing social media is way to time-consuming to screw it up. Be conscious of the valuable real estate (your followers) that is available to you.
Share topics, links, blog posts, that resonate with your friends and followers, assuming they are your target market. They want to learn more about you.
If you are sharing interesting stuff (valuable to your followers), you just might remind us to pay more attention to you.
I don’t know about you, but quite honestly I follow too many people to keep up with most of them, but I do keep up with those that peak my interest. Many of them are now in my Google Reader so I don’t miss a blog post!
The End Result
Is your message helping or hurting your reputation? How do you measure the success of your tactics? What processes are in place to follow up?
As I have written before new clients are closer than you think. My time spent on Twitter has provided new clients and increased my network of alliances…they support me, I support them..win win!
I recently had a follower on Twitter send a private message:
“You always give great information . u r on top of your game 🙂 . Looking forward to doing a project with u one day” Prior to this message, I had NO idea who he was and most importantly that he was enjoying what I was sharing! (Yay) He definitely has my attention now and I will follow up periodically and check in.
A new client recently shared that she has been “watching” me for a year. I had no clue. We started interacting a little prior to working together. I was surprised she was paying attention. I knew her name because of her activity, but we had not engaged in any discussions. We silently observed each other.
The bottom line to our social networking efforts is to gain …Results.
We want to make that sale, gain a new client, increase our exposure through others sharing our messages.
Due to the fact that we do not know who is really watching us let’s make sure we keep a few things in perspective:
- Stay positive..no one wants to read about negativity…that’s easy to find. I want to walk away smiling because of something you said or did. I will return if it was beneficial and felt good.
- Share good news of others. Be of service, help show how awesome others are too. That tells quite a bit about YOU!
- Set your statuses on auto pilot. Utilize tools like HootSuite, Tweetdeck, Market Me Suite and schedule things ahead of time.
- Be responsive. Think about how that makes you feel when someone RT’s or replies to something you said, comments on a blog post – Reciprocate!
- Follow-up. We all get busy and sidetracked. Sometimes it takes a few attempts to remind people that they spoke about working with you. If you don’t have time or you want to establish a process, hire someone to support you.
- Be consistent..Yes, working social media is time-consuming. Establish a timeline that you can maintain consistently.