I strongly believe that the choice of words/terms we use to define ourselves and those we speak about are very important…so be careful – they count.
I looked up and I was Guru’d out..I was ty-red of listening and receiving all those emails, all those offers.
The words/advice/suggestions started running together and it was time to really choose.
A lil over 9 years ago, when I started my business, I discovered I needed to be critical in my choices of who I should be listening and learning from.
It seemed that the term “Guru” was everywhere..many people called themselves that or referred to others as a Guru.
I picture myself on a mat with my legs crossed, hands held openly and relaxed while I am chanting and/or meditating…hummmmm…smelling incense and sage.
I imagine whatever I am being taught will resonate with my energy and improve my life, not always necessarily from a business perspective.
According to Answers.com a “Guru is one who has the capability of extinguishing the darkness of ignorance with the light of knowledge“.
During those early years (sometimes even now truth be told) my head starts spinning with all the available advice – much of it duplicated.
It’s simple, we all seek knowledge
I found there was a need to create a process of elimination to stop the overload of information. We all have to at some point right?
I figured once I did that, I could reduce my email load by unsubscribing to those that no longer served my purpose and increase my productivity as I could be laser focused on the emails that do meet my needs.
I recently found one I am very interested in learning from and trust me, I took the time to really check things out before I decided to subscribe to everything.
Here are a few steps I consider to be necessary when determining if this person (Guru/Expert) will suit my knowledge seeking needs:
- Be specific about what I am really wanting to learn. For example if it’s about website building, what specific need do I have. Maybe the Guru I select is knowledgeable about WordPress but not about a particular function within that program, theme, or plugin. Due to the fact there is always something new to learn, we need to determine where the best bang for our time should be and would it truly be beneficial to my clients.
- Uniqueness – I know this is difficult for many of us to determine ourselves at times, but it truly is a necessary requirement. We have choices and doing the research and comparison with others in the same field helps to determine what stands out and speaks specifically to our individual needs. The smallest detail/difference can help us make an informed decision.
- Authenticity – Is their content salesy or is it truthful? Look at their writing style, videos, social media postings, you will know. With the social media buzz these days, it’s very easy to get a feel for a person’s personality most of the time. If that does not come through to me, I move on. Being authentic is a high priority for me. It is THE priority for me to feel this person is honest and most of all truthful.
- Testimonials/Comments/Reviews – In today’s world of Yelp, Foursquare/Swarm, Check-In’s and Reviews on Facebook Fan Pages there is an opportunity to really learn all kinds of information about a business. They have become some the of the most informative resources of information. As long as the negative does not outweigh the positive. People do not mind sharing when they have been extremely satisfied AND when they have not. Testimonials are great as well. I think these days, if you are listed on one of these social sites..ask your client to provide a review first, and use that as a testimonial on your website.
My recent Guru find exceeded everything I mentioned above and then some. I am impressed and still look forward to reading and learning more from her.
So far, in a very short time, I learned a couple of tips and tricks that I have already utilized and I have noticed an increase in engagement (another indication to continue following/subscribing).
The topic I am seeking to learn about is Instagram…I want to learn more from a strategic business perspective vs. sharing and communicating with family and friends.
Is there a difference between an expert and a Guru? What do you think?
I think a GURU is supposed to be the ultimate expert in their field. An expert is a person with a high degree of skill in or knowledge of a certain subject.
Frankly Scarlett I don’t give a dayum which term you use as long as you can back it up consistently.
I believe many of us have been disappointed by many Guru’s. Am I by myself in this belief?
What steps have you taken to weed out the nonsense from various Guru’s and/or is that something that completely turns you off? Why?
This month’s Word Carnival explores Jargon in-depth across a variety of industries, but one thing’s for certain: there’s no double-speak here, just on-the-money advice for anyone tired of flim-flam. Don’t miss out on the posts by my fellow carnies that can be found when you click here.