What is it about content that touches us emotionally in a way that drives us to share it?
Without content to share we would not have anything to talk about online, it is boring…the world is smaller.
People share content for a few reasons:
Depending on our market and our reputations, we are careful about what we share and how we share it.
The question is, “How can we make it easy for others to share?”
The obvious benefit is the exposure to more people, it also provides those that share our brilliance, the opportunity to provide more value to their connections too!
Is Sharing Caring?
In today’s online social media world, sharing is key if we want our services or products to reach new clients.
The main reason we approach special friends/business associates is because we already know, like and trust them…. AND we know they have connections with others that THEY know, like and trust.
Win, win…that’s the beauty of business relationships; we help each other.
When we provide quality images, well-written thought-provoking documentation – ALL others have to do is share.
BUT, if it’s not packaged in a way that’s easy, OR the link provided does not generate a great image, we think twice before sending it out to share.
Utilize The Right Resource
I have a client that has a brick and mortar business that caters to a particular niche of people.
Customers spend quite a bit of time looking through books for sale, asking questions about various products, and receiving educational advice from the owner who is normally at the cash register.
Many of the products that sold in the store are hand-made, holistic products, and many are from new small businesses trying to expand their distribution.
This successful small business has been around for more than 20 years with people still discovering it every day for the first time.
The business is a resource in the community with weekly events attended by many of us from the local area.
The regular/return customers have come to expect certain things when they shop there as well as what they see online.
If they see something online that they like and support, they share it.
Sometimes they share so quickly it amazes me.
We Work Hard
After working with her virtually, and now I am in house a few days a week, I have gained more insight about her business which has helped me share and create more effectively and deeply through experiencing not only the owner, but the responses of the people/customers that come into the store.
We work hard on her social media and building her email list, both have grown nicely.
When businesses approach the owner to sell their products or promote their events, she suggests they send an email with details so she can learn more about their products/events when she has time.
Often she discusses it with me, shares the samples for us to try, asks me to research the company online and/or she will forward their email when she is ready to promote them.
Once she decides to sell the product, we add it to her online store, share in the newsletter, post on social media, as well as share with people that walk into the store.
Because she is known for her knowledge, her caring about our community, people listen.
Too many times I have had to take pictures, research the product, look for details about it or something similar and create a sharing campaign around it that WE are proud of.
Other times, there is a website that has images and content that I can easily use to share.
Make it Easy
If you want others to share your stuff, make it easy. Give us something to work with, not just a link and words in an email.
Sure your words and description of your product or event are necessary, but if it’s not done correctly, it takes more work to re-create something.
Consider a few things
- Is your flyer worthy of what you are offering? Is it mediocre or catchy?
- Is the information complete and accurate?
- Will the next person feel good about sharing it?
- Can it easily be re-distributed?
- Is it written well?
- Can we take parts of it and use it more than once?
- Did you include enough in your written documentation?
- Do they understand what this new offer really is?
Most importantly, did you let us know it was coming in the first place? Communicate, communicate, communicate.
Learn Their Niche’
Just because it fits your circle of contacts/friends, does not mean it will fit mine. Please think about WHO you are asking to share.
If your product or service is not suited for my niche, I may not share. Do your homework.
It’s amazing the amount of businesses that do not research before approaching my client. It’s obvious in their presentation of their products/books.
We have worked long and hard in building an online presence and cautious about what we share of others.
Again, it’s a reflection of our business.
Referrals are a one of the best ways to grow any venture as it provides an immediate sense of trust to the new prospect because the referral came from someone they already trust.
If we are going to refer our clients to you, we want to be proud of what you offer too.
There are many options online for building images to accompany your content that are great and many times free.
Here is a quick list of resources that could help you:
These sites provide images and awesome flyer templates that will enable you to create sharable images for social media.
We want you to be successful, so please, help us help you!
The next time you are forwarding information for someone else to share, try including a customized image and make sure the size is appropriate for social media.
Note: Tell people where they can find your product too.
What has been the largest obstacle when putting together your social media campaign?
Share your thoughts and any suggestions you may have in the comments below.
Thanks for taking the time to read and I hope it causes you to think one more time before you forward your information for someone else to share.