What is RSS?
RSS is a format for delivering regularly changing content on the web. The beauty of utilizing RSS is that once you post new content, other websites such as Twitter, Facebook and Linked in, will automatically receive and post the information as well.
You only need to set it up once on the social networking sites you want to receive your updates, all future updates will be automatic.
Post on your blog (one action):
- Twitter will update your followers
- Linked-In will update the post AND the twitter status
- Facebook will post it on your profile, your fan page, and in Networked Blogs
- Your email software (Aweber, Mail Chimp) will automatically send a email
- RSS readers will automatically show the latest post
At least 5 actions will take place within 5 minutes of your post being published. How kewl is that?
Per Wikipedia: RSS (Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a “feed”, “web feed”, or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an “RSS reader”, “feed reader”, or “aggregator“, which can be web-based, desktop-based, or mobile-device-based.
Where do you get your RSS feed?
I use Feedburner.com to burn feeds. Once you burn your feed and get the feed, there are additional steps to take that will help you publicize, optimize, and customize your feed. Just review and follow instructions on the site.
Feedburner will give you code to utilize on your website, there are widgets available for the website that will utilize the feed, and many more options. Take some time and read through each piece of it. If you have a WordPress blog, explore plugins that work with the feed.
I have my feed now what.
If you are using an email marketing system such as Aweber, or Mail Chimp (others have this feature as well) – there are templates included that will assist you with setting up an email to automatically notify your list that you have just posted on your blog.
Through plugins or on the actual sites like Facebook, and Linked-in, they have sections on their sites to add your feed so that it will automatically be updated.
To learn more, below are links to resources of detailed information. What has your experience been when utilizing RSS?
Wikipedia’s information about RSS.
You tube video about RSS.