Everyone’s excited about social media. From Internet marketers to small businessmen to online entrepreneurs to virtual assistants, everyone’s talking how great social media is and how much social networking are they doing for their business. And it’s really amazing seeing people from different parts of the globe connect and communicate in a seemingly concerted effort. It makes one realize that it is indeed a small world after all.
However, if you are one those people who think that being on social media is a magic pill that can propel your business upwards, you better stop Tweeting and reconsider your stance. This kind of thinking might do more harm than good for your business. Because the truth of the matter is, social media alone cannot land you the clients you so desperately need or want. Social media is just one of the tools you need to use in order to grow your business online.
To give you a clearer image of what I am saying, think of social as a puzzle piece. It is just one piece of the whole puzzle, which is your Internet marketing plan. Alone, that puzzle piece doesn’t amount to anything. But together with the other pieces of the puzzle, it forms a pretty picture.
Conversely, the picture would not be complete if one piece is missing. It would not just come together and it won’t be a pretty sight to look at with a missing piece. Now, if all the pieces of the puzzle are accounted for, you have a solid Internet marketing strategy in your hands. But if a piece is missing, let’s say social media, then the puzzle won’t produce the desired results.
This analogy illustrates my main thesis, i.e. social media is but weapon in your Internet marketing strategy. It must be used in tandem with other tools in order for it to be effective and produce the desired results. It must be integrated with other platforms to create the effect that you want which, in this case, is more business for your company.
With that said, I would like to impart with you some social media best practices that I wish to emphasize. These are things that I see being done in successful social media campaigns and followed by influential people in social media.
– Formulate a social media policy. This should state what you want to achieve in social media and how you are going to achieve it.
– Do social media with consistency. The best way to do this is to integrate social media in your daily routine.
– Measure your social media ROI. There are many tools to see if your social media efforts are paying off. Number of followers, clicks and retweets are examples of Twitter effectiveness measures you can use.
– Stay true to yourself. Authenticity is the key to rising above the noise in the social media game.
– Give value to your audience. Without value, you are preaching to the dead.
– Integrate social media with your other marketing efforts. This goes back to the main thesis of this post. Social media is a fraction of a whole.
I do hope that you learned valuable insights from this post. Happy tweeting!
Carlana Charles is the Principal of Carlana Charles VA Service, a Virtual Assistance practice that supports clients in social media, internet marketing, video marketing, customer service and virtual events.