I don’t know about you, but price is very important to me – especially living on my entrepreneurial budget.
YES…Absolutely…I want the value…the price quite often has “nothing” to do with it!
There was a time that I was not as cognizant about spending as I am today; I did not “respect” money as I have been led to do now.
If we are living in our truth of honesty, integrity and providing our absolute best, most times – others cannot help but see the value.
There are exceptions, we have to guide some to see the value of what they are paying for.
Value NOT recognized
I just lost a client that has been working with me for about 6 months. She just stopped…no response…no payment so I “guess” we are not working together anymore.
We began because of the need to update a very badly done website…it was a bit of a nightmare, but it all worked out in the end.
It turned into, building an online presence through social media. Keep in mind this client had “zero”, not one profile.
I created all of the various profiles on different networks and began the process of creating content and connections. Now anyone who has done this for themselves KNOWS it takes time.
All relationships take time…it’s not different because it’s online…patience, effort, valuable content and again what – TIME.
When we met each month we briefly discussed what was going on, and at times, we had a plan
Last month she felt that she wasn’t really gaining anything, but spending money. I realized she did not value my time, nor did she value the price. In this case, I did not charge my normal rate either for various reasons…my bad!
Lesson learned…it’s not really about the price but the value that is provided…some can’t see it if you don’t show them.
I take full responsibility for not creating and sharing data each month that would at least demonstrate trends and growth. In hindsight, I should have outlined specifically what the expectations would be and the requirements for her involvement in the process.
When working with clients that do not fully understand our role, and there is not a direct way to measure ROI, there are other steps we can take to demonstrate our value.
- Establish expectations for both sides
- Determine methods for measurement
- Gather the data
- Communicate results – regularly.
- Charge your rate – all clients are not meant for you.
- Regularly check for understanding, by reviewing the original expectations with the client.
I am a firm believer that as one door closes another always opens…as I lost this client, two more showed up.
You are Valued
TODAY….my value showed up…literally TODAY as I was preparing to write this blog post.
I could not come up with a “story” that would help me complete this months carnival topic…but as the universe would have it, that story showed up! TRUTH
A current client sent an email on Friday that she wanted to talk with me on Monday. She had some changes that needed to be made and she wanted to discuss them live vs. via email.
Prior to the call she sent an agenda so that we were clear about her intentions. I love that as it put me in the proper mode to prepare questions and determine how to accomplish the requests.
As we were talking and she was sharing some information she put together for her radio show, I was able to recommend utilizing the same content to promote the show via her social networks which of course was one of the items she wanted to discuss.
She has profiles set up that she periodically utilizes but nothing consistently.
When I shared a few tools and ideas she was amazed and excited. She now wants to set something up for us to work together more often.
She recognized the value immediately. She knows exactly what she wants and has no qualms with paying the price. We have worked off and on for the past couple of years; each interaction is succinct and she appreciates the effort.
I know that the value she recognized would not have occured if we had not had a live conversation versus email.
Understanding a clients experience is one way to determine if they will value what we have to offer. I suppose that’s the truth for any situation – if you don’t know what’s valuable, how can your recognize it?
If we are not honest up front and confident in the value we provide, we cannot expect others to see it. How do you know when your value is appreciated?
This post is part of the monthly word carnival with this months topic “How to market your value and not your price“. Make sure to follow this link here and check out the wisdom from my fellow carnies.