Do you have an online business that could use the help of a social marketing tool? Social media marketing is one of the best ways to get yourself more potential customers and clients. Sometimes we just have to come on out!
No matter what type of industry or niche that you are in, social media is where everybody hangs out. However, the main problem that people struggle with is the difficulty in taking care of their social media sites.
It can be mind-boggling and time-consuming keeping up with the various social media platforms such as Facebook, Google Plus, Pinterest, Loveit, and LinkedIn that the solopreneur thinks that it is taking too much effort to keep posting updates about their business offering.
Networking using social media management tools is a great way for a solopreneur to stay on top of their social media game.
Just imagine how solopreneurs can:
- Keep track of how their business is doing
- Get to promote their product or service effectively
- Launch various marketing campaigns, and
- Distribute targeted messages through using any of these social media management platforms
Let’s first discuss why the new sites are important and then how to be productive at the same time.
Why are the new social networking sites worth joining?
Who has sent an invite to be accepted through Pinterest? As of now, who is currently using LoveIt?
The truth is that there are so many new social networking sites out there, and it is not just Facebook or Twitter that is gaining all of the attention.
Joining those two brand new social media sites could help build a stronger presence online. People want to see your businesses name and brand interacting with customers and other clients in a close way.
Those brand new social networking sites are just as powerful as the others, but what makes them so different is that they are completely new.
Even though Facebook is there to stay and serves its purpose, you will find that it is more than possible for other social sites like Pinterest to grow almost to the same level. Many people are often shocked at how many people are already on the new social sites.
The Importance of Using NEW Social Networking Sites For Marketing Purposes
Social networking sites such as Pinterest and Loveit have become a very popular way of displaying what you have to offer to the world that is visually attractive and arouses the curiosity of visitors to go to your website or blog to find out more.
Newer and better ways of getting your message across using social networking platforms are fast becoming the norm. This is why you will see newer and better social networking sites popping up now and then.
Just look at LoveIt. LoveIt managed to secure major household brands like Country Living, Marie Claire, Honda, Better Homes and Gardens and many online companies such as eSalon, Eat24 and Gogobot.
Just like Pinterest their focus is on achieving great things using visual stimulation. What LoveIt does is connect users with people who share similar interests to theirs, and it connects them with their friends as well.
The beauty of social networking sites such as Loveit, is that they show users the original source of the image they are viewing, and allow the user to follow the given source by simply clicking on the selected image.
It is like having your own online scrapbook where you can rearrange the order of your public or private collection any way you want that will help you find images you like. It is as easy as dragging and dropping the selected images.
Once you join nearly all of the top social media networks, it is time to use HootSuite or any of the tools below to help manage all of them under one account.
5 Tools That Can Help Manage Social Media Sites
HootSuite is one of the coolest websites around, and they are known for offering only the best social media managing service on the planet. There is a free and paid version. You will find yourself immersed in a huge array of great features that this site uses. It can allow for you to gain access to multiple accounts and manage everything easily and fast.
Scheduling updates ahead of time will help you be more productive. If you are planning an event, pre-schedule your updates. Take time upfront to plan it, and then schedule them.
Here are a few more..
They key is finding a tool that is easy to learn and use while meeting your personal needs.
BUT…don’t JUST schedule updates. Social media is about building relationships and two-way communication.
Take time to read, respond AND share others updates as well.
When time is short, I utilize Buffer and Timely to share other’s updates. They will automatically space updates/posts so that everything does not show up at one time.
We are all looking for new visitors, new interactions, new opportunities. Sometimes it is just too much, but we can manage it if we find faster, smarter, and easier ways to communicate.
As someone told me recently…you just need to F@#% do it!
This post is not intended to say that this is the only way to market or brand your business, but it is a great way to be exposed and get exposed to others.
If you have utilized one of these tools, what makes that tool better for you than others? What specifically have you found helpful in promoting your business online?