How many times do you read a blog post that speaks to creating content that evokes trust from potential clients?
It’s difficult to trust when we first meet people in person let alone when we meet a person virtually.
This blog post is about building trust and the importance of being transparent through an interview with marketing mentor and coach Rodney Washington. Here is a piece of it.
Rodney suggests: “You have to be willing to be transparent.”
Rodney: You mentioned something that you brought up that I wanted to share with your audience as well is that you said well you know I am not a professional chef and the thing of it is, is that people honestly are sort of over the “pro” paradigm, guru.
They’re over that. They want to connect with real live people. That’s the key.
No one wants to do business with someone they feel they can’t relate to on some level.
So the more that you’re being Michelle, yourself and the way you put yourself out there, the way you talk about what you do, the way you share that enthusiasm.
Even if the person say you’re showing them how to make the best spare ribs they’ve ever eaten in their life and their fourth level vegan.
If they really love your personality, they’re going to sit there and watch you make ribs.
That’s the key:
- Be sincere and be honest with yourself
- Share what you’re passionate about, don’t be afraid to show what Suzanne Evans calls your mess, your mess is your message.
You know the stuff that you think you know, if the first thing out your mouth is no one will pay me for that, see if that’s really true.
If the first thing out of your mouth is nobody wants to know anything about that, then stop.
Get on Facebook or Twitter, email five people who you know and say I’m thinking about doing this, what do you think about that?
Let the world tell you what they want, you don’t just decide.
Michelle: On your call you mentioned getting feedback and for the first time it clicked for me. I have heard people say get feedback, over and over.
You know what it’s like when you first become an entrepreneur, you’re soaking up all this information, you’re seeing all these people, all these marketing people, all these coaches, all these guru’s, I’ve probably heard someone say get feedback 15000 times.
When you said ask people “Who am I”, that was the first time I went for feedback.
I really should do this more often, and I’m thinking of other ways I am going to go about doing it because it really was enlightening.
It really reaffirmed and gave me some wording that I can use later on when I’m describing, say my about page or re-doing my webpage, I can use their quotes.
Rodney: Now you’re really hitting on the power that this technology has provided us. Now you’re really getting it.
Because you said, we’re trying to define what we think it is, but what you’re finding is that once you put it out there people will tell you and it will surprise and shock and amaze you.
You have to be willing to be transparent.
You can’t hide and be an entrepreneur, they don’t compute. You can’t do it, it won’t work.
You’ve got to be willing, you can’t have this nameless, faceless company, we’re past that.
We (consumers) no longer want to do business with:
- Someone we can’t see
- Someone that we can’t talk to
- Someone that we can’t connect with.
We need to know who we’re dealing with, their personality. Passion drives your business. Your skills or products are basically your take away.
That’s the thing that someone can give you hard cash for that they take away. But your personality and your passion is what attracts them to you. The by-product is the food or the cookbook or whatever it is.
That’s the thing that I really try, I’m so passionate about this with people who I talk to, my clients, is to stop hiding.
YOU are who they are buying. The thing that you sell, the thing that you exchange for money is not the thing they buy, they buy YOU.
Share your thoughts or suggestions about being transparent in the comments below. How do you come across to your potential clients? What has worked the best for you?