This is something I am constantly seeking to learn more about…thought this may be helpful – I enjoyed this article!
If you’ve only written a handful of sales letters or maybe even none, you could literally drive yourself crazy trying to get everything perfect the first time. What background color should you use? What template should you use? What font? How many graphics? What color should your headline be? There are tons of factors to consider when writing your sales letter, but the good news is you don’t have to get it right the first time.
What do I mean by that? I mean pick something and split test it. I’m a firm believer that the words you say on your sales letter are a lot more important than the way it looks. Is it important to have a professional-looking webpage to make yourself look more credible? Of course it is. But when you’re making changes, it’s more important to have a headline that grabs attention and says something than it is to change designs. You should be split testing the words on your sales letter, not the graphics.
An easy way to figure out what your sales letter should look like is to look at your competitors. What do their web pages look like? Do they all stick to certain colors? For example, when I look at many internet marketing letters, I see mostly white and blue. But when I look at Forex or stock trading sales letters, I see a lot of green and yellow. I’m not sure why this is but if most people in that niche use those colors, then most customers in that niche are used to seeing those colors as well and you should follow their lead. And when it comes down to it, choose a template and stick to it.
You don’t need to be slowed down when you want to launch a new product or write a new sales letter waiting for graphics to get finished. Have a design made for one product and reuse that on all your other sales letters to give all your products consistent branding.
The background color on your sales letter really doesn’t matter that much. You should instead split test important headlines, words, components, and phrases; imitate what your competitors do; and stick with the template.
Focus on what really matters: getting a sales letter written in record time. I want to show you how to do this at: http://www.fastfoodcopywriting.com
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