Are you paying attention to what your customers/clients are saying to you? Are you paying attention to their responses and questions on Twitter and/or Facebook?
One of the purposes of connecting with people on the various social networks is to gain opinions, thoughts, responses to your products and/or services; Build trust.
Did you join because you were told it was the smart thing to do for your business, marketing or because you really care about how others feel?
Sure you care because you want us to purchase your product, but do you really care? Will you make adjustments to suggestions? Will you respond to a question directly?
Are you r e a l l y listening?
A recent article about a successful designer (Rebecca Minkoff) gave 3 tips to a successful launch of a business: “Be unique, know your price point, listen and respond.”
The designer, Rebecca Minkoff says, “Establishing communication with customers and making them feel a part of the decision-making process has been important to Minkoff’s success. She connects with her 23,000 Twitter followers and more than 16,000 Facebook fans. In 2009, Minkoff launched Minkette, an online forum for customers to share thoughts about the brand.”
One of the comments from a male says “The “listen and respond” tip is a more femme way of handling a business. This strategy is often a blind spot for those businesses that are led by men.” Is that true?
- Don’t all businesses want to know how consumers/clients feel about them?
- It’s not a feminine or masculine thing is it?
- It is about business and responding to the needs of those that spend their money right?
- Is it really a blind spot?
Maybe it’s just me, and the thought that being present, responding to clients/customers needs – caring is important.
Are YOU listening?
Is it a male or female thing to “listen and respond” about what people think and/or feel about your business? What do you think?