Let me just start this out by saying, YES – absolutely, especially when you have the right one and the two of you are complimenting each other! The right one fits YOU and YOUR business. BUT…Is it REALLY about money?
First things first, WHY are you seeking assistance? Are you losing money by taking on some of the tasks that can be delegated to someone who is probably faster at it because that may be a specialized skill?
Virtual Assistants are more than administrative support. We are savvy business people who not only run our businesses, but are the primary support for more than one ‘other’ business! Think about that….It takes a true talent and much dedication to balance that.
Hiring a virtual assistant should NOT be about money…Is that truly a big factor in the final decision?
Hiring VA’s to help can SAVE you money! I read an article that is really great and thought provoking by the Publicity Hound, Joan Stewart, “How to Hire a Virtual Assistant to Help with Your Publicity Campaign.” Here is a excerpt from it that really provides excellent reasons for MORE than just PR as to why hiring VA’s is a great solution….
- People who can’t afford more expensive publicists or public relations agencies
- Publicists or public relations practitioners who want to outsource publicity and public relations tasks
- Companies and non-profits that have lean public relations staffs
- Business owners who want publicity but that don’t have time to do all the tedious grunt work a publicity campaign entails
- Businesses that have one virtual assistant but need a second one with a different skill set
- Authors that are ready to launch a book, or authors whose new books require them to attend to things such as book signings, media interviews and other special events
- Speakers who are on the road frequently and need a virtual assistant to manage the office as well as a publicity campaign
- Anyone who hates doing certain types of general chores like website maintenance, invoicing and database management, or publicity-related chores like obtaining reprint rights and updating bios
As you can read in the article, some virtual assistants write press releases, copywriting, website design and maintenance and much much more…Is it worth it to have these skills and more in your assistant? I think so.
Quick story: A client recently hired a PR professional. My client insists that this person work closely with me. This person felt we needed upgrades to the website, and my client needs to get a web designer to update it. She assumed I knew nothing about it. I got the impression she viewed me as JUST an assistant vs. a business partner support specialist (my new title…more coming later)…I explained to her that her website is my responsibility and I can take care of it. She had such doubt in her voice. I don’t think this PR person fully understood the role of a VA. She has an assistant that does not have the same skill set so her vision of what we do/can do was limited. Now, she understands how key my role is with this client and we are all working together beautifully!
All I am really trying to say here is…REGARDLESS of how much a person charges…it’s key to be open to the fact that maybe, just maybe, when the rate is quoted…they are WORTH their cost in GOLD. I firmly believe I am MORE than a VA to many of my clients…one in particular tells me all the time how much I am the glue for her and I know it’s because of just being accessible and patient, listening, brainstorming, advice and more. Don’t let the rate stop you…dig deep and do the due diligence to gather information before you make your final decisions..
I need feedback….What do you think about the rates VA’s charge? Please post your comments below!